The second edition of The Talent Store in collaboration with Vogue Italy is conceived, once again, to promote the coolest young designers, selected by the editorial staff of Vogue Italy, with a pop-up store at Fidenza Village.

Logo and brand identity, were designed with a new language of colors and geometric shapes in mind.
I edited, designed and produced all communication materials, defining in the detail each individual item: invitation, shopper, advertising, shoppers, smoothies-bar paper cups, and the whole graphics of the shop (windows display, outdoor curtains and all the graphic elements).
It was a very complex process, in which the aim was to govern the identity of communication all around, over many different media. I have also edited the whole digital communication of the event through the design of landing pages and banners.

client: Value Retail, Vogue